Our Story - Scrunchiko


Our Story

Scrunchiko was founded in 2018 by Katie McCarthy a dentistry professional who was inspired to bridge the gap in the market involving the need for functional and innovative hair accessories for the active wearer.

Katie McCarthy (Founder & CEO of Scrunchiko)


With Scrunchies quickly becoming a hot commodity, it became apparent that there was no functional scrunchie that kept hair off the face, could be worn for high impact activity and was made from high quality fabrics.

After much trial and research, Scrunchiko has finally mastered a unique and durable design which can be worn without breaking or losing elasticity and secures your hair in high impact activity whilst showcasing the latest trends in colour and texture.

With Scrunchiko's initial breakout performance featured throughout the 2018 Australian Women’s Touch Team, ‘Team Scrunchies’ were born and continue to populate sportswomen’s locks across all different levels of competition. To date, 500+ teams both national and international,  have run out in custom Scrunchiko.

Scrunchiko has since evolved its brand to celebrate and raise awareness for women in all sports and trailblazers within their field including, charities and entrepreneurs, while also integrating the social responsibility of the inclusion of different Australians to be more than a scrunchie, but a movement with real change.